Vice President of Operations for FA HOSPITALITY
A Southern California native and veteran industry leader, Mr. Pickens brings 25+ years in hotel operations, marketing, F&B, revenue management and budgeting. He holds significant experience in brand conversions, full scale renovation projects, as well as new hotel openings in full service properties, including the Five Star – Five Diamond Ritz-Carlton in Laguna Niguel, California.
Jeff has held General Management positions at Hilton and Marriott properties as well as the National Historic Landmark Mission Inn. These leadership roles and years of “from the ground up” hospitality background, afford him the benefit of extensive operational know-how combined with strong financial acumen. He brings significant expertise in hiring and training of managers that recruit talented high performance teams, leveraging employee cross-training to improve guest satisfaction scores and increased operational efficiency.
His sharp eye for detail has proven valuable throughout numerous new construction and renovation projects. Jeff’s focus is delivering ownership satisfaction through consistent P&L improvement, service excellence and market share growth. Additionally, Pickens has held executive leadership roles with JBI and Kress Industries, firms which specialize in development and implementation of hotel and restaurant interiors to achieve repositioning and optimization of financial results for their respective owners.