National Hotel Brands/Chains offer numerous advantages for the development and operation of hotels. As new properties are added to a hotel chain the performance of existing hotels within that chain may be affected. An independent objective evaluation of this situation is necessary if both parties are to be successful in their efforts.
FA Hospitality conducts analyses of impact issues for various national hotel chains and brands. These studies assist in the evaluation of the impact on the business of an existing hotel by the addition to the market of a new property of the same chain or brand affiliation.